Tag Archive for: solarpoweredbeer

Iconic Australian beer brand XXXX will be brewed using 100% clean energy from Lightsource bp’s 176 MW Woolooga solar farm.

Lion-owned XXXX Brewery has signed a power purchase agreement (PPA) to satisfy 100% of the electricity needs for the 144-year-old XXXX brewery in Brisbane, Australia, from the AUD 130 million ($90 million) Woolooga solar farm.

The Woolooga project – under development near Gympie, Queensland, by oil giant bp’s renewables joint venture with UK solar company Lightsource – has already commenced generation. It is expected to achieve full production early this year.

Lion’s latest XXXX brand campaign asks Australians to “give a XXXX” about the world and environment, and claims the offtake agreement will see the company reach its target of 100% purchased renewable electricity by 2025 in Australia, two years ahead of schedule.

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Source: PV Magazine

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To stand apart from the competition, one popular strategy of many craft breweries is to invest in onsite renewable energy.

As the number of craft breweries in the U.S. continues to grow, with more than 9,000 counted in 2021 by the Brewers Association, companies are looking for ways to stand apart from the competition. One strategy gaining popularity is investing in onsite renewable energy. Many breweries use “solar-powered beer” as a marketing tool and sometimes even name certain brews after solar power, like Minnesota brewery Invictus Brewing Company’s new “1.7 Million Megawatts Summer Ale.”

Here are six breweries that have added solar power in the last few years:

  • Lawson’s Finest Liquids in Vermont
  • Ithaca Beer company in New York
  • Ferus Artisan Ales in Alabama
  • Rock Art Brewery in Vermont
  • Lagunitas Brewing Company in California
  • Firestone Walker Brewing Company in California

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Source: Solar Power World

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